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| ID Notice | 16323 |
| Domaine | Monographie |
| Type document | livre |
| Titre propre | Mass communication in China |
| Auteurs | auteur, Howkins John |
| Editeurs | Longman |
| Date de parution | 1982 |
| Langue | anglais |
| Thématique | média |
| Descripteurs | Chine ; cinéma ; presse écrite ; publicité ; radio ; télécommunications ; télévision |
| Résumé éditeur | Mass Communication in China is the first inside look at the Chinese mass media since the fall of Mao Tsetung. Through the Ministry of Foreign Affairs in Peking, John Howkins had personal interviews with senior officials as well as people working at all levels in the mass media and government of China. As a result, his is a firsthand practical account of activities, communications policies, and the people who run the media (he even lists the names and addresses of key people and organizations of the Chinese mass media). Howkins, who has a formidable background of practical, analytical, and research experience in all the mass media, discusses television, radio, print, film, telecommunications, satellites, and advertising. His comprehensive discussion includes the political and economic environment in which mass communication takes place ; he outlines the history, regulation, and technology of individual media; he introduces important television stations and radio stations; he discusses imports, exports, and advertising; and he gives the reader a look at the future of the mass media in China. Mass Communication in China is a lively and readable overview of the Chinese media industry for the person doing business in China, the media practitioner or researcher, the academic, or the interested general reader. John Howkins is the chairman of the board of governors of the London International Film School and editor of Inter Media, the journal of the International Institute of Communication. As a w. iter and consultant on communications, he is on the United Kingdom's Government Interim Action Committee on the Film Industry, and the many newspapers and journals for which he writes include The Sunday Times of London and The Economist. Howkins is the author of Understanding Television. |
| Sommaire | Foreword by Asa Briggs VII Preface XI Note on Sources XIII 1. China, Communism, and Communications 1 2. China Today : The Political Context 7 3. Broadcasting : Television and Radio 25 4. Film 65 5. Publishing and Printing 79 6. Telecommunications : From Beacon Fires to Satellites 95 7. Advertising 107 8. The Trade in Media Products 113 9. Signposts for the Future 119 Appendixes A. A Chronology, 1900 - 1980 124 B. A Note on the Language 134 C. Population 139 D. Names and Addresses of Selected Media Organizations 141 Bibliography 148 Index 153 |
| ISSN | 0 582 28264 0 |